Why it worked
The video uses a relatable scenario of job onboarding and the pressure to learn new skills, which resonates with many young professionals. The subtle inclusion of a learning platform like Codecademy makes it feel less like a direct advertisement and more like a shared experience.
Summary
The video shows a person looking bored while working on their computer during their job onboarding. The computer screen displays search results for learning to code, with Codecademy being a prominent result. The creator implies that after a few days on the job, new hires are often expected to learn new skills, hence the search for coding resources.
Structure
- 1Onboarding blues
- 2Searching for coding resources
- 3Boredom and resignation
- 4Implied expectation to learn
Product placement
The computer screen shows search results for "Learn To Code" with Codecademy prominently featured.
On-screen text
when it's your 3rd day of onboarding into your job you start hearing this