Overshot — find the TikToks breaking out, and what they're selling

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December 23, 2021 10:49 AM

@safaye.m

3.3K followers · usually 586 views a post

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Selling · Course / Info

HBI Pre-Apprenticeship Program

Why it worked

The creator shares a personal success story tied to vocational training, highlighting overcoming adversity as a woman in a male-dominated field. This narrative is inspiring and relatable, showcasing the tangible results of the HBI program.

Summary

The creator shares images of certificates and cards related to her completion of HBI's pre-apprenticeship training in Carpentry and Electrical. She highlights being the only woman and Black woman in her class at the time, and how this training led to her current success in the construction industry.

Structure

1Introduction with date and HBI logo
2Certificate for Carpentry training
3Business card for Southeastern Carpenters Training Trust
4OSHA 30-hour safety card
5Certificate for Electrical training
6Group photo of trainees

Product placement

HBI: It provides pre-apprenticeship training programs for careers in the building trades. It ACTS as a training provider. Removing it would change the context of the certificates. National Association of Home Builders: It sets residential construction standards. It APPEARS on the certificates. Removing it would not change what happens in the video. Southeastern Carpenters Training Trust: It is a training trust for carpenters. It ACTS as a training provider. Removing it would change the context of the business card. United Brotherhood of Carpenters and Joiners of America: It is a labor union for carpenters. It APPEARS on the business card. Removing it would not change what happens in the video. OSHA: It is a government agency that ensures workplace safety. It APPEARS on the safety card. Removing it would not change what happens in the video.

Original caption

Nothing about me or my life is random. 2021. Fort Stewart, GA. I walked into the HBI Pre-Apprenticeship program and walked out certified in Carpentry AND Electrical. The only woman in my class. The only Black woman to graduate at the time. Three months pregnant and you couldn’t tell — but I knew. Getting ready to ETS out of the military with no clue that five years later I’d be building a construction staffing ecosystem that’s the first of its kind. Fast forward to now. I run two businesses that operate separately but work together. At ITM Staffing we place skilled trades and construction talent where they’re needed most. At ITM Site Support, we’re boots on the ground, keeping job sites moving with the labor and support they actually need. And feeding both of them is StrideCore — our learning pathway getting people certified and on site through OSHA 10, OSHA 30, and pre-apprenticeship training. I’m OSHA 30 certified myself. I’ve sat in the chair. I’ve done the training. I know exactly what I’m sending people into because I’ve already walked it. I keep ending up in rooms that weren’t built for me. Construction. Staffing. Procurement. Skilled trades. And every single time — I find the gap and make it mine. This is a subtle flex. It’s also the receipts. Everything I push — construction, skilled trades, OSHA certs, getting in where the real money is — I’m not teaching it from theory. I’m teaching it from the path I already walked. Five years ago I was three months pregnant getting a carpentry and electrical cert. Today I’m building the ecosystem. Watch what the next five do. ✨✨✨ #explorepage✨ #construction #carpentry #electrical #business