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45.3Silent UGCOther hookLifestyle
Hook
The answer to my problems probably isn't a sweet treat... but I'm gonna double check
@cliosnacks
12.9K followers · usually 2.7K views a post
Views
111.2K
Likes
13.5K
Comments
24
Shares
138
Promoted product
Clio Yogurt Bars
Hi. We're the type of people who like to eat yogurt with our hands. It's nice to meet you.
Why it worked
It taps into the popular 'sweet treat' meme culture, making the product feel like a relatable, low-stakes reward for the viewer.
Summary
A person walks through a Sam's Club, finds a box of Clio Yogurt Bars, and places them in their shopping cart. The video uses a lighthearted caption to frame the purchase as a solution to their problems.
Structure
- 1Walking through the store aisle
- 2Locating the product on the shelf
- 3Picking up the product
- 4Placing the product in the shopping cart
Product placement
Clio Yogurt Bars are the central focus of the video, shown on the shelf and being placed in the cart.
On-screen text
Original caption
A sweet treat is always the answer tbh #samsclub
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