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72.5Talking HeadDirect Question hook
Hook
How our founder felt creating yogurt you can eat with your hands
@cliosnacks
12.4K followers · usually 2.5K views a post
Views
166.8K
Likes
4.2K
Comments
219
Shares
94
Why it worked
The video leverages a high-engagement audio trend to present a unique product feature in a relatable, low-friction way.
Summary
A creator uses a popular TikTok audio trend to showcase Clio Snacks, a brand of yogurt bars. She holds the product while lip-syncing to the audio to highlight the unique selling point of the snack.
Structure
- 1Creator introduces the product concept
- 2Creator lip-syncs to a popular audio trend
- 3Creator displays the product packaging
- 4Creator shows the individual yogurt bars
Product placement
Clio Snacks yogurt bars are held and shown throughout the video.
On-screen text
How our founder felt creating yogurt you can eat with your hands
Original caption
Yogurt is better as a bar ✋🍫#sweettreats #clio #yogurt #founder #dessert
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