I'm a founder of a $11.4M skincare brand and here's my rant

I'm a founder of a $11.4M skincare brand and here's my rant. And honestly, it sucks for a founder when you hit a wall and you look at the mirror and you're like, damn, I have to work 12, 14, 16 hours a day consistently. And I not only need to do that, I need to use each hour like it's three hours. So basically, in one day, I have to be able to do 48 hours of work in order to get things done and get things moving. Because you don't have an option. It's not because I choose that. Like, I think a lot of people think like, oh, Alina, like, you know, you do all this. Like, yeah, I'm fucking burnt out. But, um, it's like you have to, because you got revenue goals to hit, you got EBITDA goals to hit, you have products to launch, you have, you know, your team to keep happy and responsibilities. I, I think a lot of founders, and I, I portray, you know, myself as like, yeah, like, I love my founder life and it's fun and being all cutesy, you know, growing the pink dress, but trust me, shit is deep. Like, it's 2:00 a.m. and I'm like, fuck. Fuck. Um, all right, let me just finish this email or finish this Slack message. But, I mean, I honestly love this life. I kind of, in like a, it's like a weird thing to say, I kind of like, like need this like pain and uncomfortable feeling because I don't like to be complacent and I like to grow. Every time I'm going through this hump, I know that it's, it's a moment of growth. But, yeah, and as you grow, you just learn like the highs get higher, the lows get lower, um, and it's your mental that you need to really train to be able to get through everything.