How I Started My Skincare Brand At 21 & Launched in Stores Within 6 Months

@elina.sofia.wang

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ESW Beauty

Targeted Actives. Juicy Formulas. Dream Results. ESW Beauty creates clean, vegan, cruelty-free skincare inspired by healthy foods and drinks. Our gentle yet clinically effective formulas are made in Korea and powered by K-Beauty innovation—fun, cute essentials designed to look as good on your vanity as they feel on you

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Why it worked

The video tells a compelling founder's story, making the brand relatable and aspirational. It showcases tangible success metrics like launching in Kohl's and expanding to thousands of stores, which appeals to aspiring entrepreneurs and consumers interested in successful brands.

Summary

The creator shares the story of how she founded her skincare brand, ESW Beauty, at the age of 21. She details the inspiration behind her products, the development process, and the journey to launching the brand in stores, including a significant partnership with Kohl's.

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Transcript, structure and on-screen text

9 beats and 52 lines of on-screen text — the parts you need to write your own version.

Original caption

How I created my skincare brand at 21 & launched in stores in 6 months #founder #storytime #entrepreneur