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@itsobinwankwo

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Selling · Other Product

KNOTWTRseen in 3 videos →knotwtr.com ↗

Why it worked

The video uses a soft sell approach by announcing a new collection with a sense of urgency due to its limited nature. The use of a phone call narrative and clear date/time information creates anticipation and encourages immediate action through SMS sign-ups for early notification.

Summary

The video announces the upcoming release of the Knotwtr Brick Collection II, featuring 18 new pieces. It emphasizes that this is a limited capsule collection that will sell out quickly and encourages viewers to sign up for SMS notifications on the website to ensure they can purchase desired items.

Structure

1Announcement of next drop
2Date and number of items revealed
3Description of collection as limited
4Call to action for SMS signup
5Reinforcement of notification benefit
6

Original caption

Had to pick up for this ☎️🧱 Brick Collection II 🧱 @Knotwtr #streetwear #fashion #fyp

More from @itsobinwankwo

Their other posts in the index, biggest breakout first.

Final reminder of date

Product placement

The video promotes the Knotwtr Brick Collection II, which is mentioned by name and date. The collection is described as a limited capsule collection. The video also shows a red rotary phone and a brick with the text 'KNOTWTR' on it, which are likely related to the collection's theme.

Call to action

Sign up for the SMS on the website so you can get notified.

On-screen text

KNOTWTR 18 NEW it's on Friday May 22nd LIMITED CAPSULE COLLECTION it's gonna sell out fast SMS ON THE WEBSITE so you can get notified that's how you're gonna get the piece that you want I'll see you on Friday May 22nd MAY 22ND SIGN UP FOR EARLY ACCESS KNOTWTR

Transcript

Hello. The next drop? It's on Friday, May 22nd. We're dropping 18 new pieces. It's a super limited capsule collection. It's going to sell out fast. So just make sure you sign up for the SMS on the website so you can get notified. That's how you're going to get the piece that you want. Yeah. I'll see you on Friday, May 22nd.