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What happened in fashion this week? Two creators, two different parts of the world, and they're both proving the same thing. Fashion talent is global now. First, the Ethiopian creator going viral off of his get ready with me's. What makes it hit isn't just the outfits, it's the resourcefulness. Layering, proportions, storytelling. He's building high fashion silhouettes without luxury access. That is raw creativity. Then you got the Indian creator. Same story, different lane. Strong color theory, confident styling, and now she has a brand partnership with Nike. That's the shift. Brands aren't just scouting models anymore, they're scouting individual taste. And this isn't just random. Platforms like TikTok, Instagram are removing all the gatekeepers. You don't need to be in Paris and New York City anymore to actually influence in fashion. So now brands are looking at authenticity over polish, perspective over pedigree, and culture over clout. Because someone in Ethiopia and India can move culture just as fast as someone sitting in the front row of fashion week. And here's the bigger trend. Untapped markets are now opening up. Places that were once overlooked are now driving aesthetic. Local styling becoming global trends, DIY fashion influencing luxury. Brands investing earlier into creators and not just waiting for them to arise. So what countries should you watch? Nigeria, Ghana, Philippines, Ethiopia, India. A lot of creators there are blending streetwear into their local culture. The next big designer, stylist, or face of the brand is not even currently in the system yet. They're online, somewhere unexpected and just waiting to be seen. Do you think this trend will keep up? And what are some other influencers that you have seen online that we should keep track of? Put their names in the comments so we can check them out. Thanks for watching Keeping Up with the Culture. If you found this information helpful, follow my page for more. I'll be dropping more news on the culture.