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What Happened to Audemars Piguet? ⏱️⌚️ They just announced their AP x Swatch collaboration, and the watch world is going crazy. Today, we’re breaking down why an iconic luxury brand would partner with a commercial brand like Swatch and what this could mean for AP moving forward. Does this help the brand evolve, or does it hurt its exclusivity? Find out today on Episode 27 of Keeping Up With The Culture🎥⌚️ @Audemars Piguet @Swatch Eyewear/TankTop: @Knotwtr #audermarspiguet #swatch #fashion #fashiontiktok