Excuse me. Quick question for you.

@hardknockswomen

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HighLevelseen in 31 videos →http://www.gohighlevel.com/HardKnocksWomen ↗

Why it worked

The video uses a high-energy, street-interview format that provides genuine, actionable business advice, making the promotional link in the bio feel like a natural extension of the content.

Summary

The creator interviews a successful luxury shoe business owner about her career, challenges, and advice for aspiring entrepreneurs. The video serves as content for the 'Hard Knocks Women' channel, which is promoted via the creator's bio link to a HighLevel landing page.

Structure

1Creator approaches a business owner for a quick interview
2Owner discusses her luxury shoe business and its history
3Owner shares advice on overcoming challenges and competition
4Owner emphasizes the importance of education and persistence
5Creator concludes the interview with a final piece of advice

Product placement

The video is branded as 'Hard Knocks Women', which links to a HighLevel landing page in the creator's bio.

Original caption

The SHOE FOUNDER who’s been in business since 1993 👠🤯 She built a luxury shoe company specializing in alligator products… and has stayed in business for over 30 years in one of the most competitive industries I asked her how she handled rejection, and she said when people told her “no,” she just found another way around it We also talked about confidence, competition, and why she never feared failure even while building in a difficult industry with heavy regulations and import challenges Lastly, I asked her what advice she’d give women wanting to start a business and her answer was simple study hard and never give up #entrepreneur #fashionbusiness #womeninbusiness #motivation #success

More from @hardknockswomen

Their other posts in the index, biggest breakout first.

On-screen text

EXCUSE ME. QUICK QUESTION ARE YOU A BUSINESS OWNER BY CHANCE? WHAT DO YOU DO FOR YOUR BUSINESS? I'M IN THE SHOE BUSINESS. I'M GONNA GO NOW. I'M NOT PART OF THE SCHOOL OF HARD KNOCKS TEAM. WE HAVE A HARD KNOCKS WOMEN'S CHANNEL. WE TALK TO SUCCESSFUL WOMEN LIKE YOURSELF TO GIVE ADVICE TO THE YOUNGER GENERATION. CAN I CHAT WITH YOU FOR 60 SECONDS ABOUT YOUR BUSINESS? IS THAT OKAY? HOW'D YOU GET INTO THAT? I WAS AN UNDERGRAD, AND THEN I NEEDED A JOB. WHAT'S THE BIGGEST CHALLENGE SO FAR YOU'RE FACING IN YOUR SHOE BUSINESS? THERE AREN'T TOO MANY RIGHT NOW OTHER THAN IMPORTING. WHEN DID YOU START THIS? 1993. WHAT'S THE MOST AMOUNT OF MONEY YOU'VE MADE IN A SINGLE YEAR WITH THIS COMPANY? OH, I CERTAINLY WOULDN'T DIVULGE THAT. SEVEN FIGURES? I WOULDN'T GIVE ANY HINTS, BUT IT'S A GOOD BUSINESS. WHAT IS IT CALLED? RENÉ MANCINI YOU'VE BEEN IN THIS BUSINESS FOR A LONG TIME. GIVE ME YOUR BEST ADVICE ON HOW YOU'VE BEEN PIVOTING SO FAR TO STAY SUCCESSFUL IN 2026. I WOULD SAY, HONESTLY, THE BEST THING IS LOOK AHEAD. KEEP LOOKING AHEAD BECAUSE THERE'S SOMEBODY ON YOUR HEELS EVERY DAY. COMPETITION IS HIGH RIGHT NOW, RIGHT? VERY HIGH. HOW ARE YOU STAYING UNIQUE RIGHT NOW? WE OFFER A PRODUCT THAT NOBODY ELSE DOES. WE'RE IN THE ALLIGATOR BUSINESS. IT'S A HARD BUSINESS. NOT MANY PEOPLE WANT TO DO THAT BUSINESS. HAS ANYONE TOLD YOU NO? YES, ALL THE TIME. AND WHAT DO YOU DO? DON'T LISTEN. GO AROUND THEM. WERE YOU EVER AFRAID THAT YOU MIGHT FAIL? NOT EXACTLY. NO, I WAS AFRAID I WOULDN'T SUCCEED AS FAST AS I WANTED TO. YOU KEEP WORKING HARD, YOU KEEP PUSHING YOURSELF, AND IT GETS BETTER. DO YOU EVER DEAL WITH IMPOSTER SYNDROME? NO. REALLY? YOU JUST KNEW YOU WERE GOING TO DO IT? YEAH, I DID. I DID. HAVE YOU ALWAYS BEEN LIKE THAT THEN? NO. HOW DID YOU BUILD THIS CONFIDENCE? EDUCATION. EDUCATION IS MOST IMPORTANT. THERE'S A LOT OF ENTREPRENEURS THAT WOULD SAY OTHERWISE TO SKIP SCHOOL AND TO ACTUALLY GO INTO BUSINESS. THAT WASN'T ME. IF THERE'S A WOMAN RIGHT NOW WHO WANTS TO START ENTREPRENEURSHIP AND MAYBE SHE'S TOO AFRAID TO, WHAT WOULD YOU TELL HER? STUDY HARD.

Transcript

Excuse me. Quick question for you. Are you a business owner by chance? What do you do for your business? I'm in the shoe business. I'm going to go now. I'm not part of the School of Hard Knocks team. We have a Hard Knocks Women's channel. We talk to successful women like yourself to give advice to the younger generation. Can I chat with you for 60 seconds about your business? Is that okay? Okay. How'd you get into that? I was an undergrad, and then I needed a job. What's the biggest challenge so far you're facing in your shoe business? There aren't too many right now other than importing. When did you start this? 1993. What's the most amount of money you've made in a single year with this company? Oh, I certainly wouldn't divulge that. Seven figures? I wouldn't give any hints, but it's a good business. What is it called? René Mancini. You've been in this business for a long time. Give me your best advice on how you've been pivoting so far to stay successful in 2026. I would say, honestly, the best thing is look ahead. Keep looking ahead because there's somebody on your heels every day. Competition is high right now, right? Very high. How are you staying unique right now? We offer a product that nobody else does. We're in the alligator business. It's a hard business. Not many people want to do that business. Has anyone told you no? Yes, all the time. And what do you do? Don't listen. Go around them. Were you ever afraid that you might fail? Not exactly. No, I was afraid I wouldn't succeed as fast as I wanted to. You keep working hard, you keep pushing yourself, and it gets better. Do you ever deal with imposter syndrome? No. Really? You just knew you were going to do it? Yeah, I did. I did. Have you always been like that then? No. How did you build this confidence? Education. Education is most important. There's a lot of entrepreneurs that would say otherwise to skip school and to actually go into business. That wasn't me. If there's a woman right now who wants to start entrepreneurship and maybe she's too afraid to, what would you tell her? Study hard.