Don't get that flip over without saving my curly hair routine.

@thetatianav

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SoundTikTok sound · original sound - bizzle.ny

Promoted product

Divine Extensionsdivineextensions.com

Divine Extensions is a hair company that provides high-quality hair extensions, showcased through styling routines and rebranding efforts.

6 videos

Why it worked

The video provides high-value, actionable beauty content that solves a common problem (maintaining curly hair) while naturally integrating the product as the solution.

Summary

The creator demonstrates her curly hair routine using specific hair products and bundles from Divine Extensions. She shows the process of sectioning, wetting, and styling the hair to achieve a defined, frizz-free look.

Structure

1Introduction to the curly hair routine
2Showcasing the hair bundles and products used
3Step-by-step styling process
4

Original caption

Summer is here & curly hair is it! #burmesecurly #curlyhairroutine

More from @thetatianav

Product placement

Divine Extensions hair bundles and frontal are the main subject of the video, with Miss Jessie's, Marc Anthony, and Bee Girl products shown as part of the routine.

Call to action

You guys can shop online.

On-screen text

curly hair routine 20" FRONTAL 24" 24" 24" Burmese Curly

Transcript

Don't get that flip over without saving my curly hair routine. I am going to be using three bundles of 24 inch Burmese curly from Divine Extensions with the 20 inch frontal. Now curly hair definitely is maintenance and it's all about the products that you use and these three products ensure that my curly hair is defined without getting that frizzy look. And one of the truths about curly hair is that it's going to take a lot of work guys. Now the first thing that I do is part my hair into sections, I spray each section down with water, I add my products in. I usually get those ringlet looks by using the brush to like coil curl effect. And I didn't have a diffuser so I was using my dryer, but it came out beautiful once it dried down. That's why you see it after I did my makeup. And voila, I will not have to touch my hair for like another week thanks to those products and thanks to this Burmese curly. You guys can shop online.