@adammooree_ — 342x breakout

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You could have something cheap and good, but it's not going to be fast.

@adammooree_

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Why it worked

The video uses a well-known, relatable business framework to provide immediate value, establishing the creator as an authority on sales psychology without needing a hard sell.

Summary

The creator explains the 'Good, Fast, Cheap' project management triangle and how to use this concept in sales to handle price objections. He argues that customers prioritize justification over the lowest price.

Structure

1Explain the project management triangle
2Apply the concept to sales psychology
3Advise on handling price objections
4Define the customer's true motivation

On-screen text

Cheap Good Fast

Transcript

You could have something cheap and good, but it's not going to be fast. You could have something good and fast, but it's not going to be cheap. Or you could have something fast and cheap, but it's not going to be good. And you can use this psychology when you're in sales. When a customer is focused on getting a cheaper price, you simply ask them, well, what's more important to you? Getting something for cheap, or getting something that's really good and fast? Because if they want cheap, then they're going to sacrifice the good, or they're going to sacrifice the fast. Here's the truth. Customers don't buy the cheapest option. They buy the one they can justify. Your job isn't to lower the price, it's to handle the justification.

Original caption

Everyone wants it fast. Everyone wants it cheap. And everyone wants it good. The problem is, you rarely get all three. If it’s cheap and fast, the quality usually suffers. If it’s good and cheap, it’ll probably take longer than you’d like. And if it’s good and fast, it’s going to cost more. Yet people are shocked when the cheapest option doesn’t get them the result they’re looking for. The best clients I’ve ever worked with don’t buy based on price. They buy based on certainty. They care about getting the outcome, avoiding mistakes, and getting there faster. Because the most expensive decision isn’t paying more… It’s paying less, getting no result, and having to start again. #businessgrowth #marketingstrategy #salestraining #highticketsales #contentmarketing