You could have something cheap and good, but it's not going to be fast.

@adammooree_

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Why it worked

The video uses a well-known, relatable business framework to provide immediate value, establishing the creator as an authority on sales psychology without needing a hard sell.

Summary

The creator explains the 'Good, Fast, Cheap' project management triangle and how to use this concept in sales to handle price objections. He argues that customers prioritize justification over the lowest price.

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Original caption

Everyone wants it fast. Everyone wants it cheap. And everyone wants it good. The problem is, you rarely get all three. If it’s cheap and fast, the quality usually suffers. If it’s good and cheap, it’ll probably take longer than you’d like. And if it’s good and fast, it’s going to cost more. Yet people are shocked when the cheapest option doesn’t get them the result they’re looking for. The best clients I’ve ever worked with don’t buy based on price. They buy based on certainty. They care about getting the outcome, avoiding mistakes, and getting there faster. Because the most expensive decision isn’t paying more… It’s paying less, getting no result, and having to start again. #businessgrowth #marketingstrategy #salestraining #highticketsales #contentmarketing