Why it worked
The creator uses a relatable and humorous comparison format to engage viewers, then subverts expectations with a self-deprecating sales performance slide, creating a surprising and shareable moment.
Summary
The creator posts a series of text-based slides comparing themselves to an unnamed "he" in terms of humor, looks, and desire. The final slide shows a graph of product sales and states "objectively fck no."
Structure
- 1Humor comparison
- 2Looks comparison
- 3Desire comparison
- 4Sales performance
On-screen text
"he is funnier"
"he's better looking"
"He wants it mo"
Your store is health
Product sales
16.88k USD
Last 7 days
objectively fck no.