Why it worked
The content taps into relatable relationship dynamics and humor, using a common social media trend of sharing ratings or "rate me" posts. The specific, often humorous, ratings and commentary create engagement and encourage viewers to share their own experiences or opinions.
Summary
The creator shared a screenshot of a text message conversation where their "hg" (likely a significant other or close friend) rated them on various attributes. The ratings ranged from 4/10 to 9/10, with humorous commentary on their style and music taste.