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All breakouts
Sant Ambroeus
3.3Talking Head
Hook
ALRIGHT, BABY,
@willchiz
8.5K followers · usually 3.8K views a post
Views
12.5K
Likes
594
Comments
18
Shares
30
Selling · Other Product
Why it worked
The video likely resonated due to its relatable "treat yourself" vibe, especially on a hot day, combined with the creator's engaging personality and the aesthetic appeal of the cafe and drink.
Summary
The creator describes their "Sant Ambroeus Happy Meal" on a hot day in Soho, ordering an iced cortado with cinnamon and regular milk. They then enjoy their drink and mention that the cake is really good, calling it their treat.
Structure
- 1Greeting and setting the scene (hot day in Soho)
- 2Ordering a "Happy Meal" from Sant Ambroeus
- 3Describing the iced cortado order
- 4Mentioning the cake and enjoying the drink
- 5Concluding with a positive remark about the treat and the day
Product placement
Sant Ambroeus: ACTS - it is a cafe where the creator orders and consumes a drink. Removing it would change the video's subject. San Pellegrino: ACTS - it is a drink the creator consumes. Removing it would change the video's subject.
On-screen text
Sant Ambreous Happy Meal:
95 & Sunny Edition
ALRIGHT, BABY,
IT'S 95 DEGREES.
FEELS LIKE IN
SOHO TODAY.
BRINGING YOU A
HAPPY MEAL
DROP THE COOKIE, ALRIGHT?
COOKIE AND YOU
ORDER AN ICED CORTADO.
AMBROSE, OBVIOUSLY.
TO THEIR 90TH
ANNIVERSARY PARTY.
WE'LL TALK ABOUT
THE CAKE IS
REALLY GOOD. YOU
DROPPED THE COOKIE TODAY.
IT'S 33 O'CLOCK.
WE'RE GONNA GET
A ICE CREAM. AFTER
CORTADO,
CINNAMON, REGULAR MILK,
NEWSPAPER,
BIG SAN PELLEGRINO.
IT'S HOLDING MY
AND THAT.
THAT SHIT'S DELICIOUS.
THAT'S YOUR TREAT.
CREAM, OF COURSE.
DAY. I LOVE
IT HERE.
Original caption
A #SantAmbroeus order for a lil 3pm dopamine boost when it’s 95 degrees & crowded in Manhattan … & yeah my invite got lost in the mail for the 90th birthday party but it’s cool because Mo knows my order #nyc #happymeal #soho #gay
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