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63.5Silent UGCPOV / Skit hookLifestyle
Hook
You hear those 3 beats. It's the first 80 degree day in Brooklyn. There's only one place to be.
@willchiz
8.5K followers · usually 3.9K views a post
Views
240.9K
Likes
30.1K
Comments
112
Shares
1.4K
Promoted product
Rhodorarhodoranyc.com
Why it worked
The video taps into the universal, relatable feeling of the first warm day of spring in a city, creating a strong emotional hook that makes the location feel like the center of the social scene.
Summary
A short video captures the vibrant atmosphere outside a Brooklyn bar on the first warm day of spring. The text overlays identify the location as the place to be, effectively promoting the establishment.
Structure
- 1Establishing the mood with music and text
- 2Revealing the location as the destination for the first warm day
- 3Showing the crowd enjoying the outdoor space
Product placement
The video features the storefront and outdoor seating area of the bar Rhodora.
On-screen text
You hear those 3 beats.
It's the first 80 degree day in Brooklyn.
There's only one place to be.
Original caption
It’s Rhodora forever ✊❤️ #rhodora #fortgreene #brooklyn #spring #nyc
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