The video uses a simple visual technique of highlighting text to draw attention to keywords related to travel booking. The use of Arabic text and the clear progression of highlighted terms create a concise and understandable message for the target audience.
Summary
The video shows a highlighter marking words on a piece of paper. The highlighted words are "حجز" (booking), "فندق" (hotel), "طيران" (flight), and "Go Rehla". The text appears to be related to travel planning.