Why it worked
The video uses powerful imagery of a transforming soccer ball and a triumphant national team to evoke a sense of pride and aspiration, subtly linking these emotions to the promoted product 'SWITCH' through its name and hashtag.
Summary
The video shows a soccer ball glowing and transforming, then flying through various scenes including a street with cheering crowds, a city skyline, and finally a stadium. It culminates with the Iraqi national soccer team entering the field, implying a connection between the ball's journey and the team's presence on the world stage.