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22.9Talking HeadDirect Question hookSaaS
Hook
Le secret pour bien vendre en SaaS ?
@totoche_maker
2.6K followers · usually 732 views a post
Views
16.5K
Likes
691
Comments
24
Shares
29
Why it worked
The video works because it provides high-value, contrarian advice that challenges the 'build it and they will come' mentality common among indie hackers, building authority for the creator's own project.
Summary
The creator shares a personal lesson about the difference between building a SaaS product and actually selling it. He explains that he failed by assuming his product would sell itself and emphasizes the necessity of actively asking for payment.
Structure
- 1Identify the common mistake of assuming a product sells itself
- 2Distinguish between the skill of building and the skill of selling
- 3Explain that payment requires an active ask
- 4Mention his own recent experience with this shift
- 5Call to action to share the video
Product placement
The creator is the founder of Totoche, linked in his bio, and uses his own experience building it as the case study for the advice.
Call to action
Original caption
Mon plus gros fail : croire qu'un bon SaaS se vend tout seul. Construire et vendre, c'est deux métiers. #saas #buildinpublic #indiehacker
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