Why it worked
The video uses a simple yet effective visual reveal of a new program announcement, creating anticipation. The use of Thai language and relevant hashtags targets a specific audience interested in culinary education in Thailand.
Summary
Dusit Thani College is announcing a new 4-year bachelor's degree program in the culinary arts, set to launch in the academic year 2027. The video shows students holding signs that say "Coming Soon" and "Bachelor's Degree New Program!!", indicating an upcoming educational opportunity.