Unlock badges

@airbudswidget

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SoundTikTok sound · Cmon Mann Thats Too Easy

Promoted product

Airbudsairbuds.fm

Download Airbuds Widget by Capp Inc on the App Store. See screenshots, ratings and reviews, user tips, and more apps like Airbuds Widget.

3 videos

Why it worked

The video leverages a gamified reward system (unlocking badges) tied to music consumption, which is a common and engaging mechanic for music-related apps. The creator's relatable reaction of finding the challenge 'too easy' adds a touch of humor and authenticity.

Summary

The video shows a user unlocking a gold badge on the Airbuds app by listening to the song "Do That Again" by Malcolm Todd. The user expresses that the challenge is too easy.

Structure

1Unlock badges screen
2Gold unlocked screen
3User expresses it's too easy

Product placement

Malcolm Todd: ACTS - is a musician whose song is used to unlock badges. Removing it would change the video's premise. Do That Again: ACTS - is a song by Malcolm Todd that is used to unlock badges. Removing it would change the video's premise. Airbuds: ACTS - is an app that issues badges based on listening habits. Removing it would change the video's premise.

Original caption

the rubber ducky is so cute #collectable #dothatagain #malcolmtodd

More from @airbudswidget

On-screen text

Unlock badges Unlock your first Malcolm Todd badge just by listening to Do That Again. Gold unlocked! You went all the way on Do That Again - the gold badge is yours

Transcript

Hey! Come on, man. It's too easy.