Unlock badges

@airbudswidget

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Airbudsseen in 3 videos →https://airbuds.fm ↗

Why it worked

The video leverages a gamified reward system (unlocking badges) tied to music consumption, which is a common and engaging mechanic for music-related apps. The creator's relatable reaction of finding the challenge 'too easy' adds a touch of humor and authenticity.

Summary

The video shows a user unlocking a gold badge on the Airbuds app by listening to the song "Do That Again" by Malcolm Todd. The user expresses that the challenge is too easy.

Structure

1Unlock badges screen
2Gold unlocked screen
3User expresses it's too easy

Product placement

Malcolm Todd: ACTS - is a musician whose song is used to unlock badges. Removing it would change the video's premise. Do That Again: ACTS - is a song by Malcolm Todd that is used to unlock badges. Removing it would change the video's premise. Airbuds: ACTS - is an app that issues badges based on listening habits. Removing it would change the video's premise.

On-screen text

Unlock badges Unlock your first Malcolm Todd badge just by listening to Do That Again. Gold unlocked! You went all the way on Do That Again - the gold badge is yours