Why it worked
The video likely performed well due to the satisfying process of creating intricate nail art, the variety of designs appealing to different aesthetics, and the creator's engaging commentary and relatable struggles with certain designs.
Summary
The video showcases the creation of five different sets of custom press-on nails for a single client. The nail artist details the process for each set, including the inspiration, design elements, and time taken, highlighting intricate details and challenging techniques.