I bought a house like last month.

@ai.atlas

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Why it worked

The video leverages the shock value of a child millionaire's financial literacy to capture attention, while the subtle 'Atlas' branding associates the creator's success with their AI product.

Summary

A 12-year-old millionaire is interviewed on the Impaulsive podcast about his real estate investments and YouTube earnings. The video highlights his financial knowledge and business acumen, subtly positioning him as a representative of the Atlas AI brand.

Structure

1Introduction of the 12-year-old millionaire
2Discussion of his real estate purchase
3Questioning his financial knowledge and YouTube earnings
4Reveal of his high earnings

Original caption

12 year old MILLIONAIRE buys house. #jackdoherty #impaulsive #loganpaul #rich #money

More from @ai.atlas

Product placement

The video is branded with 'Atlas' on-screen, which links to the creator's 'Atlas AI' product in their bio.

On-screen text

I bought a house like last month I bought a house How is that possible? You're 12 It's my money under my dad's name Jack Doherty still in school? I go to public school You go to school still? yeah How much money have you made from YouTube at 15 years old? guess Okay, great You've been PR trained You've been media trained Good man Where'd you buy the house kid? Uh in like Tennessee or something I'm not sure You bought a house in Tennessee? Why? Because that's where the ROI is the highest ROI Return on investment? Who are you? Yeah What's your current CPM? like 7 How does he know what that is? How do you know? Who are you? All right listen $500,000? higher you made more than this 15 year old kid has made more than $882,000? a little higher *shakes hand* wow

Transcript

I bought a house like last month. What'd you say just now? I bought a house. Sir, how is that possible? You're 12. It's my money but like under my dad's name. What's your name? Jack Doherty. Are you still in school? I go to public school. You go to school still? Yeah. That's crazy. Let me ask you a question. How much money have you made from YouTube at 15 years old? Take a guess. I'll say higher or lower. Okay, great. Wow, wow, you've been PR trained. You've been media trained. Good man. Good man. Where'd you buy the house, kid? Uh in like Tennessee or something. I'm not sure. You bought a house in Tennessee? Why? Because that's where the ROI is the highest. All right, what kid? Return on investment? What are you, who are you? Yeah. What's your current CPM? Like 7. How does he know what that is? You know what that means, bro? How do you know? Who are you? All right, listen. No, we can go higher. $500,000? Higher. You made more than, this 15 year old kid has made more than $882,000? A little higher. *shakes hand* Wow.