Why it worked
The video likely resonated due to its relatable "day in the life" format, showcasing the often unseen work of cleaning staff in a high-end mall. The use of Indonesian language and relatable on-screen text also contributed to its appeal within the target audience.
Summary
The video shows a cleaning service worker performing various tasks in a mall. It begins with a briefing before work, then shows cleaning a service elevator, an escalator, and finally the lobby while customers wait for the mall to open.