Why it worked
The video likely resonated with viewers due to its relatable "day in the life" format, showcasing a personal routine in an unconventional setting. The use of on-screen text to label each step of the skincare routine made it easy to follow and engaging.
Summary
The creator is showing their skincare routine while camping. They brush their teeth, clean their face with wipes, apply moisturizer, vitamin C serum, sunscreen, and lip balm, and then style their edges. The video ends with the creator outside the tent, waving goodbye.
Structure
- 1Introduction to skincare routine in a challenging environment
- 2Brushing teeth
- 3Cleaning face
- 4Applying moisturizer, serum, sunscreen, and lip balm
- 5Styling edges
- 6Concluding the routine and leaving the tent
Product placement
The creator shows and uses various skincare products including toothpaste, a toothbrush, face wipes, moisturizer, vitamin C serum, sunscreen, SPF lip balm, and edge control product with a brush.
On-screen text
Brush teeth
Clean face
I'm also having a terrible
COLD
Village people saying HI
Moisturizer
Vitamin C serum
Sunscreen
SPF lip balm
Edge Control