Whenever we going to have an honest conversation about the fact that BuzzFeed as a publication is very problematic
@zillenialblkgirl
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Why it worked
The video leverages a trending celebrity controversy and aligns with a popular actor's public stance, tapping into existing audience frustration with legacy media clickbait.
Summary
The creator criticizes BuzzFeed for publishing controversial clickbait about celebrity Hudson Williams. She highlights a comment from actor Simu Liu that calls out the publication for its outdated and sensationalist practices.
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Transcript, structure and on-screen text
4 beats, a 270-word transcript and 1 lines of on-screen text — the parts you need to write your own version.