@zillenialblkgirl — 80x breakout

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STOP GOING TO TOAST ON LENNOX IN ATLANTA

@zillenialblkgirl

1.8K followers · usually 795 views a post

Views

56.2K

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6.1K

Comments

737

897

Why it worked

The video leverages local controversy and identity-based community values to drive high engagement in the comments section.

Summary

The creator advises viewers to stop eating at a specific restaurant in Atlanta due to the owner's political associations. She encourages viewers to support Black-owned businesses instead and asks for recommendations in the comments.

Structure

1The creator tells viewers to stop visiting a specific restaurant.
2She explains her reasoning, citing the owner's political connections.
3She expresses her personal connection to Atlanta.
4She encourages viewers to support Black-owned businesses instead.
5She asks for recommendations in the comments.

Call to action

Let's drop them in the comments below.

On-screen text

STOP GOING TO TOAST ON LENNOX IN ATLANTA

Transcript

If you have gone to Toast on Lennox, you should stop going. Because she is propping up a, what's, ridiculous billionaire. Yes, you have heard it here from Hanna from Atlanta. She is propping out a ridiculous billionaire as a Black woman. And as someone who was born in Atlanta at Northside Hospital and was raised in the Metro Atlanta and has come into the city many, many times, I really never understood why people want to Toast on Lennox, honestly. Quite frankly, there are so many better restaurants that will not provide you mid-tier service, allegedly, allegedly. So, class, today I am telling you, do not go to Toast on Lennox. If you actually want to support a Black-owned business, I can let's drop them in the comments below. Because what, we, black collective, Black women, should put our money where to who people who care. Have a great Thursday.