Right, you don't want to sound like a massive, not...

@ameliahitchc0ck

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Bijoux De Mimiseen in 3 videos →www.bijouxdemimi.com ↗

Why it worked

The creator shares a relatable personal struggle with stress and its physical manifestation (grey hairs) while running a business, which resonates with viewers who are also entrepreneurs or aspiring entrepreneurs.

Summary

The creator discusses the stress of running a business and how it has led to grey hairs, even at a young age. She emphasizes that while starting a business can be rewarding, it's important to manage stress to avoid negative physical effects.

Structure

1Introduction to the topic of starting a business
2Personal anecdote about starting a business at 18
3Discussion of stress and its physical effects (grey hairs)
4Demonstration of grey hairs
5Advice on managing business-related stress

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More from @ameliahitchc0ck

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Transcript

Right, you don't want to sound like a massive, not, I'm going to say this but I'm going to. If you're thinking of starting a business and don't get me wrong, best thing you can possibly do, I started my business, be me, when I was 18. Now it's one of the fastest growing jewellery companies in the UK without any investment. It's doing pretty well and I'm very lucky for that. But it's a very stressful job. And I didn't use to let the stress get to me. This year I really have and of last year, I really did. And I'm only 24. I'm actually starting to get grey hairs. And I spoke to my hairdresser about it. She said, it's 100% stress related. Grey hairs actually come from stress. Let's talk about it. I've plucked a bunch out this morning. But I also like, my hair is my, like, my natural colour bits. It's actually fucking grey. So guys, my point of this video is, oh my god, look at that. My point of this video is, if you're going to start a business, don't let it stress you out. I know that's easier said than done. But like, your hair actually does go grey from stress.