The video likely worked due to its visually appealing subject matter (food) and the use of a common, relatable action (taking a photo of food). The clear display of the URL on the phone screen could also have contributed to its discoverability.
Summary
The video shows a person holding a smartphone and taking a picture of a bowl of ramen. The phone's screen displays the camera interface with a URL visible. The person then zooms in on the food.
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Transcript, structure and on-screen text
3 beats and 1 lines of on-screen text — the parts you need to write your own version.