I moved into a new apartment last week

@miss_cherise

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Peel and stick wallpaper

Why it worked

The video taps into the popular home decor and renovation niche, offering a relatable problem (boring walls) and a visually appealing solution (floral wallpaper). The creator's personal touch and anticipation for the final reveal create engagement.

Summary

The creator shares her new bedroom and expresses dissatisfaction with the current grey decor. She reveals a peel-and-stick floral wallpaper purchased from TikTok Shop, which she plans to use to redecorate the room.

Structure

1Introduces new apartment bedroom
2Expresses dislike for current decor
3Reveals peel-and-stick wallpaper from TikTok Shop
4Discusses wallpaper aesthetic and potential 'old woman' vibe
5Shows wallpaper and bed, plans to reupholster bed
6Teases future reveal of wallpaper application

Product placement

TikTok Shop: This is where the creator purchased the wallpaper. It acts as a marketplace. Removing it would not change what happens in the video. incidental.

Call to action

so stay tuned for when I actually peel this off and stick

Original caption

#newhome #interiordesign #bedroommakeover

More from @miss_cherise

Their other posts in the index, biggest breakout first.

On-screen text

THIS I WANT, LIKE, ALSO MOODY IT CAN TIP ON THE SIDE OF OLD WOMAN, AND I THINK I'VE GOT GOOD TO GO SO, FOR THIS BED ACTUALLY GOES WITH THE BED. BUT I DON'T LIKE GREY, SO I'M GONNA REUPHOLSTER PROBABLY GONNA GO GET THE FABRIC TODAY LOW LIGHT, LOW LIGHT, MOOD, LOW LIGHT, MOOD, DARK. THAT'S THE VIBE I'M GOING WHEN I SAY DARK, I DON'T MEAN LIKE EMO. I MEAN DARK AS IN, LIKE, LOW LIGHTS. WE SHALL SEE. SO STAY TUNED FOR WHEN I ACTUALLY PEEL THIS OFF AND STICK

Transcript

I moved into a new apartment last week. This is my bedroom. I hate the grey, hate the blank walls. So I got this from TikTok Shop. I want, like, girly, whimsical, also moody type vibe. This is the wallpaper that I got and it's a peel and stick wallpaper. What are we thinking? It's very girly. It can tip on the side of old woman, and I think I've got good to go. So, for this bed actually goes with the bed. But I don't like grey, so I'm gonna reupholster. Probably gonna go get the fabric today. Low light, low light, mood, low light, mood, dark. That's the vibe I'm going. When I say dark, I don't mean like emo. I mean dark as in, like, low lights. We shall see. So stay tuned for when I actually peel this off and stick