I don't use a microwave.

@miss_cherise

9.6K followers · usually 1.2K views a post

Views

47.2K

Likes

4.4K

Comments

66

Shares

681

Why it worked

The video likely performed well because it offered a practical and relatable kitchen hack that addresses a common concern about food preparation methods (microwaving vs. steaming) and health. The "native mention" approach, where the product (the steaming method) is integrated naturally into content about food preparation, often resonates well with audiences.

Summary

The creator demonstrates a method for reheating food by steaming it in a pot with water, using a tea strainer as a stand. They explain that this method results in better taste compared to microwaving and is healthier due to avoiding radiation.

Structure

1Introduction to steaming food instead of microwaving
2Setting up the steaming pot with water and a stand
3Placing the food on the stand and covering with a lid
4Explaining the benefits of steaming over microwaving

Product placement

The video shows a stainless steel pot with a tea strainer used as a stand to steam food. The pot is a generic kitchen item, and the tea strainer is also a common household item. No specific brands are mentioned or shown.

On-screen text

I DON'T USE A MICROWAVE. I STEAM MY FOOD IN A BIT OF STAINLESS STEEL, SO IT'S FINE. IN HERE THAT I USE LIKE A LITTLE STAND. SO I DISHED UP MY FOOD, I'M GONNA PLACE IT ON THE STAND. I PUT THE LID ON, AND IT ACTUALLY DOESN'T YOU THINK IT WOULD TAKE AGES, BUT IT REALLY DOESN'T. THE FOOD TASTES SO MUCH NICER RATHER THAN MICROWAVE YOU KNOW, MICROWAVES ARE NOT GREAT FOR YOU, RADIATION. I JUST DO IT JUST FOR THE TASTE.

Original caption

#kitchenhack

More from @miss_cherise

Their other posts in the index, biggest breakout first.

Transcript

I don't use a microwave. I steam my food. Ball of pot with a bit of water. And then I've got this tea strainer thing, stay in the stall so it's fine in here that I use like a little stand. So I've showered up my food. I'm going to place it on the stand. I put the lid on and actually doesn't take too long. You think it would take ages, but it really doesn't. The food tastes so much nice rather than microwave warm. You know microwave are not great for you, radiation. Truly, I just do it just for the taste.