@usamap55 — 44x breakout

Loading video…

WHICH IS THE

@usamap55

677.8K followers · usually 16.9K views a post

Views

524.5K

Likes

11.7K

Comments

344

12.3K

Promoted product

Coors Light

Why it worked

The video taps into a common consumer interest in health and the perceived "dangers" of certain products, using a ranking format that is easily digestible and shareable. The use of a map overlay with brand logos creates a visually engaging element, while the controversial claims about popular beer brands likely drive discussion and engagement in the comments.

Summary

This video ranks light beer brands in the US based on their perceived deadliness, highlighting negative ingredients and health effects. It starts by introducing Athletic Brewing as the safest and then proceeds to list Natural Light, Keystone Light, Bud Light, Miller Light, and finally Coors Light as the deadliest, detailing the alleged negative impacts of each.

Structure

1Introduction of the deadliest light beer concept
2Presentation of Athletic Brewing as the safest
3Ranking of Natural Light, Keystone Light, Bud Light, and Miller Light with their alleged negative attributes
4Announcement of Coors Light as the deadliest

Product placement

Toxic Light Beer (ACTS - appears as a graphic overlay on the US map, representing the 'deadliest' beer; its removal would change the visual narrative of the video), Athletic Brewing (ACTS - shown in cans, presented as the 'safest' light beer, its removal would change the narrative), Natural Light (ACTS - shown in cans, discussed as being loaded with cheap adjuncts, corn syrup, and artificial carbonation; its removal would change the narrative), Keystone Light (ACTS - shown in cans, discussed as using low-quality grains, excessive preservatives, and cheap processing methods; its removal would change the narrative), Bud Light (ACTS - shown in cans, discussed as containing rice adjuncts, chemical stabilizers, and additives; its removal would change the narrative), Miller Light (ACTS - shown in cans, discussed as relying on heavy corn syrup, artificial flavors, and industrial brewing processes; its removal would change the narrative), Coors Light (ACTS - shown in cans, presented as the deadliest light beer; its removal would change the narrative), Microsoft Corporation / Earthstar Geographics (APPEARS - watermark at the bottom of the screen, its removal would not change what happens in the video)