Why it worked
The video likely worked due to its satisfying ASMR qualities, the visual appeal of the foaming action, and the use of popular "satisfying" content tropes like ice and soap mixing. The "Soap Galore" branding on the sponge adds a unique visual element.
Summary
The video shows a person adding ice, laundry detergent (1-2-3 brand), and liquid soap into a washing machine, creating a soapy mixture. They then interact with the mixture using sponges, including one with "Soap Galore" embossed on it, and add more liquid and powder, resulting in a large amount of foam. The process appears to be a form of ASMR or satisfying content creation.