Zendaya is "hateable"

@zoeunlimited

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Why it worked

The video succeeds by applying a high-level marketing framework (scarcity and supply/demand) to a popular celebrity, making the content feel both analytical and culturally relevant.

Summary

The creator analyzes Zendaya's public image and branding strategy, arguing that her perceived 'hateability' is balanced by a deliberate scarcity strategy. She explains how Zendaya maintains high status and likability by limiting her public presence and social media activity.

Structure

1Introduction to the paradox of Zendaya's public image
2Comparison to other celebrities and the concept of overexposure
3Explanation of the scarcity strategy: speaking less
4Analysis of her low social media frequency
5Conclusion on how restraint builds mystery and authority

On-screen text

Zendaya is "hateable" Zendaya is very hateable perfect in almost any way and just SO unproblematic like Timothee Chalamet only has 2 actors yet she is still likable There are plenty of hot yet unlikable people in the industry Well there are 2 parts of Zendaya's scarcity strategy A SPEAKING LESS saying more where everyone is always sharing every single TMI thing in their life being overly available is low status It's just simply the economics of supply and demand while her work is always trending Zendaya makes like 5 posts a year That's it While some people might make 20 posts a week about their boyfriend girl got engaged and didn't feel the need to post a single thing online This restraint creates mystery and authority

Original caption

She knows the game (Ep7) The rebrand playbook of Zendaya #marketing #branding #euphoria #zendaya #zendayabefore

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Transcript

Zendaya is actually very hateable because she is too perfect in almost any way and just so unproblematic. But why is it that her face is plastered everywhere like Timothee Chalamet, as if Hollywood only has two actors? Yet she is still likable. There are plenty of hot yet unlikable people in the industry. Well, there are two parts of Zendaya's scarcity strategy. A, speaking less, saying more. In the age where everyone is always sharing every single TMI thing in their life, being overly available is low status. It's just simply the economics of supply and demand. While her work is always trending, Zendaya makes like five posts a year: one about her film, one about her show, one about fashion, one ad, and one personal post. That's it. While some people might make 20 posts a week about their boyfriend, girl got engaged and didn't feel the need to post a single thing online. This restraint creates mystery and authority.