Don't forget the third one that parks at the promenade entrance. Another mister soffee

@cassmyles

30.3K followers · usually 1.5K views a post

Views

20.9K

Likes

895

Comments

63

Shares

238

SoundTikTok sound · I Knew It, I Knew You

Promoted product

Mister Softee

Mister Softee has been bringing the very best ice cream and frozen treats to kids and families since 1956.

17 videos3 creators

Why it worked

The video taps into a relatable local "battle" or competition, creating a sense of community interest and encouraging engagement through comments and shares about local favorites.

Summary

The video showcases an "ice cream truck battle" in Brooklyn Heights, NY, highlighting three competing trucks parked within a block of each other. It points out the locations of Mister Softee and Kustard King trucks, suggesting a competition for customers.

Structure

1Introduction of the ice cream truck battle
2Location of the first Mister Softee truck
3Location of the Kustard King truck
4Location of the third ice cream truck

Original caption

Replying to @jessrose.nyc “it takes 2 Mister Softees to compete with the Kustard King” #brooklyn #brooklynheights #nyc #newyork

More from @cassmyles

Product placement

Mister Softee (ice cream truck, sells ice cream and shakes) ACTS. Kustard King (ice cream truck, sells ice cream) ACTS.

On-screen text

ICE CREAM TRUCK BATTLE Brooklyn Heights, NY

Transcript

Don't forget the third one that parks at the promenade entrance. Another mister soffee ICE CREAM TRUCK BATTLE Brooklyn Heights, NY One mister soffee Kustard King And the third ice cream truck They're all within one block of each other So this one is manning the entrance of the promenade off of Montague, which is our main street And the other two are right by the playground It takes two Mister Softees to compete with the Kustard King

I’m about to start writing the owners a letter fr #brooklyn #brooklynheights #ny