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20.3Talking HeadOther hookLifestyle
Hook
الجمال و الاستدامة
@zainab.aleqabi
467.6K followers · usually 55.5K views a post
Views
1.1M
Likes
3.8K
Comments
19
Shares
47
Why it worked
The video effectively combines aspirational messaging about sustainability with practical demonstrations of how consumers can participate. The use of visually appealing products and a clear call to action, framed within a broader movement, makes the message engaging and actionable.
Summary
The video showcases L'Oréal's commitment to sustainability through refillable products. It highlights how choosing refillable options reduces waste and can be more cost-effective, encouraging viewers to join the refill movement for a more sustainable future.
Structure
- 1Introduction to beauty and sustainability
- 2Showcasing refillable L'Oréal products
- 3Explaining the benefits of refills (waste reduction, cost savings)
- 4Demonstrating the refill process
- 5Call to action to join the refill movement
Product placement
The video prominently features L'Oréal products, specifically highlighting their refillable packaging for fragrances and CeraVe products. It shows the process of refilling a perfume bottle and a CeraVe cleanser.
Original caption
انضموا لحركة اعادة التعبئة مع لوريال 💚 قرار صغير، له اثر ايجابي كبير على المدى البعيد lorealmiddleeast @lorealgroupe #JoinTheRefillMovement #lorealforthefuture #lorealgroupepartner
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