Why it worked
The video likely performed well because it tapped into the popular trend of "dupe" hunting and budget shopping, comparing a lesser-known store (Giant Tiger) to popular discount retailers like Dollarama and Walmart. The creator's genuine surprise and detailed exploration of various product categories, from apparel to beauty and groceries, provided a comprehensive and engaging look at the store's offerings.
Summary
The creator visited a Giant Tiger store for the first time, expecting it to be like a dollar store, but was surprised to find it was a full superstore with apparel, home goods, and a grocery section. They compared prices and products to Dollarama and Walmart, finding good deals on clothing, home decor, makeup, and more, noting that the store also sells groceries.