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Hook
can't believe my little sister's grad got SJP as their commencement speaker.
@onlypilgrimssettle
2.3K followers · usually 823 views a post
Views
29.1K
Likes
3.0K
Comments
3
Shares
92
Why it worked
The video leverages the celebrity status of Sarah Jessica Parker and the relatable emotion of family pride during a significant life event (graduation) to capture attention.
Summary
The video shows Sarah Jessica Parker receiving an honorary doctorate from Northwestern University and serving as the commencement speaker. The creator expresses disbelief and pride that her sister's graduating class had SJP as their speaker.
Structure
- 1Sarah Jessica Parker speaking at commencement
- 2Receiving honorary doctorate
- 3Creator expresses pride in her sister's graduation
Product placement
Northwestern University: it APPEARS as the name of the institution holding the commencement ceremony. Removing it would change the context of the event but not the actions within the video. It is incidental.
On-screen text
168th Annual Commencement
Northwestern University
Transcript
can't believe my little sister's grad got SJP as their commencement speaker.
Original caption
they gave her the honorary doctorate award from northwestern today too 🥹🎓✨ #sjp #northwestern #northwesternuniversity @Northwestern University
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