Why it worked
The video likely worked by tapping into a shared curiosity about niche aesthetics and fashion trends, encouraging engagement through comments and shares as users attempted to identify the style or commiserate with the creator's perceived lack of knowledge.
Summary
The video displays a series of black and white images showcasing various fashion styles. Overlay text asks viewers to identify the aesthetic, expressing a belief that no one knows its name.
Structure
- 1Displaying fashion images
- 2Asking for the name of the aesthetic
- 3Expressing doubt that anyone knows it
On-screen text
PLEASE can someone tell me the name of this clothing aesthetic
convinced literally no one knows it