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506Silent UGCPOV / Skit hookEcommerce
Hook
POV:you opened up shopify for the first time
@mocomms
1.1K followers · usually 466 views a post
Views
235.4K
Likes
27.4K
Comments
872
Shares
1.1K
Promoted product
Shopifyhttps://www.shopify.com ↗
Why it worked
The video uses a relatable 'POV' format and a visual metaphor (the cockpit) to humorously highlight the steep learning curve of the platform, which resonates with the target audience of aspiring entrepreneurs.
Summary
A creator uses a humorous skit to depict the overwhelming feeling of using the Shopify dashboard for the first time. The video uses a quick cut to an airplane cockpit to represent the complexity of the interface.
Structure
- 1Creator sits at a laptop looking confused
- 2Quick cut to a complex airplane cockpit
- 3Creator returns to the laptop looking overwhelmed
Product placement
Shopify is mentioned in the on-screen text and is the subject of the skit.
On-screen text
POV:you opened up shopify for the first time
Original caption
Are we still using shopify to dropship in 2026 ? #dropship #ecommerce #shopify #aibusiness #relatable
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