Why it worked
The video leverages the popular unboxing trend and the creator's status as a micro-influencer to create authentic-seeming content that promotes a product organically.
Summary
The video shows the unboxing of a free sample backpack from BAGSMART. The creator expresses gratitude for the opportunity to promote the brand's products.
Structure
- 1Receiving and opening the package
- 2Revealing the backpack
- 3Showing the backpack's details
- 4Expressing thanks to BAGSMART
Product placement
BAGSMART: ACTS - it is the brand of the backpack being opened and shown. Removing it would change what happens in the video. BAGSMART: APPEARS - it is a logo on a tag on the backpack. Removing it would not change what happens in the video.
On-screen text
Opening my 1st Free Sample From BAGSMART
(as an affiliate student with less than 1k followers)
Free sample request approved
BAGSMART Store approved your request for a free sample of BAGSMART 15.6 inch Waterproof Laptop Backpack with Large Compart...
View more
Thank you for entrusting me
here or there, now or never
Thank you BAGSMART