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17.5Silent UGCStory Open hookEntertainment
Hook
Richard Browning, Gravity CEO, going ashore with the Invictus Games flag last week.
@richardmbrowning
3.8M followers · usually 36.1K views a post
Views
623.4K
Likes
16.6K
Comments
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682
Why it worked
The video features a high-tech, visually stunning feat that feels like science fiction, capturing immediate attention through its sheer novelty and impressive engineering.
Summary
The CEO of Gravity Industries uses a jet suit to fly from a boat to the shore while carrying a flag. The video showcases the capabilities of the jet suit in a real-world, high-stakes environment.
Structure
- 1CEO takes off from a boat using a jet suit
- 2Flying over the water towards the coast
- 3Landing on the rocky shore
- 4Walking up the path to the parking area
Product placement
The Gravity Jet Suit is the primary subject of the video, worn by the CEO.
Call to action
Full video available on the Gravity YouTube channel
On-screen text
GRAVITY
Original caption
Richard Browning, Gravity CEO, going ashore with the Invictus Games flag last week. Full video available on the Gravity YouTube channel 🚀 For Gravity event activations | 📧 office@gravity.co #jetsuit #gravityindustries #takeongravity
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