Glow up hack: pedicure uniform!!

@lauragalebe

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42.8K

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SoundTikTok sound · original sound - lauragalebe

Promoted product

essie

Why it worked

The video leverages a relatable "hack" or "uniform" concept for a common beauty routine, making it easily digestible and shareable. The creator's personal endorsement of classic, versatile shades taps into a desire for timeless style and convenience.

Summary

The creator shares their go-to Essie nail polish shades, Ballet Slippers and Marshmallow, for pedicures, highlighting their timeless appeal and versatility. They explain that these iconic shades work with any outfit or occasion, making them a reliable choice for someone who frequently films content and attends events.

Structure

1Introduction to pedicure color opinions
2Revealing go-to Essie shades: Ballet Slippers and Marshmallow
3Discussing the iconic status and longevity of these shades
4Explaining their versatility with different outfits and occasions
5

Original caption

These shades are iconic for a reason, and I’ll always come back to them for a timeless, classy pedicure @essie #essiepartner

More from @lauragalebe

Product placement

essie: nail polish brand. It ACTS as the nail polish used for a pedicure. Removing it would change the video's focus on nail color. #essiepartner is a tag indicating a partnership with Essie.

On-screen text

#essiepartner

Transcript

Everyone is a different opinion on the best pedicure color but after years of getting pedicures I always come back to the same two shades. The Essie nail polish in ballet slippers and marshmallow. And I think these make them so iconic. Like you hear the word Essie and these are the first shades that come to mind. They've survived every trend cycle, they've been around forever and somehow they still work with literally everything. Like every outfit, every shoe, every occasion. And someone who's constantly filming content and getting dressed for events, I love that I never have to think twice about them. And this is why I partnered with Essie to show you guys that even after trying every color under the sun, I always somehow end up right back here. And I love that I never have to think twice about them.