Promoted product
cargo transportation
Why it worked
The post leverages curiosity and social comparison by revealing specific earnings and then asking viewers to share their own, encouraging engagement and potentially attracting others interested in the cargo transportation business.
Summary
This slideshow details the earnings for one week of cargo transportation, showing daily totals that sum up to $5,125. It then prompts viewers to share their own weekly totals.
Structure
- 1Question about weekly earnings in cargo transportation
- 2Daily earnings breakdown
- 3Total weekly earnings revealed
- 4Prompt for viewer's weekly total
Product placement
Ford: it appears as a logo on the back of the van. Removing it would not change what happens in the video.
Call to action
what's your weekly total?
On-screen text
HOW MUCH DID EARN IN WEEK 3 IN CARGO TRANSPORTATION?
MONDAY $875
TUESDAY $950
WEDNESDAY $1100
THURSDAY $1600
FRIDAY $600
Total = $5,125
what's your weekly total?