THIS IS WHERE

@gehrigbennett

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SoundTikTok sound · original sound - gehrigbennett

Why it worked

The video taps into a common misconception about donation centers and highlights a surprising amount of waste, creating a sense of urgency and potential for a solution, even if not explicitly stated.

Summary

The creator shows a large dumpster filled with clothing, explaining that much of it is still good quality and not just trash. They highlight that this is where donations end up, and it's a waste of perfectly usable denim that could be repurposed.

Structure

1Introduction to the donation dumpster
2Challenging the idea that the clothes are trash
3Highlighting good quality denim
4Explaining that usable clothing is thrown away
5Concluding that this is a waste

On-screen text

THIS IS WHERE THAT YOU THINK THE RESELLERS ARE IT'S ACTUALLY GOOD STUFF IN HERE THIS IS ALL IT'S NOT PLENTY OF GOOD DENIM JUST GETS THROWN OUT NOBODY FEELING ANYTHING IF WASTE YOU CAN TAKE THAT IS STOPPING IT FROM ENDING UP IN LANDFILL HELL IS THE BEST THIS CLOTHING

Transcript

This is where that you think the resellers are. It's actually good stuff in here. This is all. It's not plenty of good denim. Just gets thrown out. Nobody feeling anything if waste you can take that is stopping it from ending up in landfill hell. Is the best this clothing.