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Hook
Research competitors
@lisa2good
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Why it worked
The content addresses a critical pain point for aspiring entrepreneurs, offering actionable advice on a foundational step for launching an online store. The clear, concise text on a visually appealing background makes it easily digestible and shareable.
Summary
The video advises aspiring online store owners to research their competitors before launching. It emphasizes that skipping this step can lead to setting wrong prices, creating ineffective ads, and wasting money.
Structure
- 1Introduce the importance of competitor research for online stores.
- 2Explain the negative consequences of not researching competitors.
- 3Define direct competitors and advise focusing on them.
- 4Suggest avoiding competition with giant companies.
On-screen text
Research competitors
before launching your
online store
Original caption
Checking your competitors before you open an online shop helps you find missing products, avoid selling items that fail, and stand out from the crowd. If you skip this step, you will likely set the wrong prices, create bad ads, and waste your money. 1. Find Your Real CompetitorsDo not try to fight giant companies. Focus only on the shops that try to sell to the exact same people you want. Direct Competitors: Shops that sell the same items at the same prices to the same people. Indirect Competitors: Shops that solve the same problem for customers but use a different product or service. How to Find Them: Search for your main product words on Google. Write down which shops appear on the first page. Look at Amazon or eBay to see who sells the most at your price.