Why it worked
The video uses a relatable "problem/solution" format for a common makeup struggle, making the tutorial engaging. The clear call to action and mention of free shipping on a popular marketplace incentivize immediate purchase.
Summary
The creator demonstrates a makeup hack for applying mascara to bottom lashes using a tissue to prevent smudging. The video then promotes a Ruby Rose mascara available on Mercado Livre with free shipping.
Structure
- 1Demonstrates mascara application technique
- 2Shows the product
- 3Provides purchasing information
Product placement
Ruby Rose: acts - it is a mascara that is applied to the eyelashes to enhance them. Removing it would change the video's outcome. Mercado Livre: acts - it is a marketplace where the product can be purchased. Removing it would change the video's outcome.
Call to action
Encontre no Mercado Livre, com frete grátis e entrega rápida.