The video likely performed well due to its satisfying close-up visuals of a popular beauty routine, combined with clear on-screen text that provides useful information (lash lengths) for viewers interested in the product.
Summary
The video shows a close-up of someone applying lash clusters to their eye using tweezers. The on-screen text indicates the brand of lashes and their lengths. The process is shown step-by-step, culminating in a final look at the applied lashes.
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Transcript, structure and on-screen text
4 beats and 3 lines of on-screen text — the parts you need to write your own version.