Paleta de Sombras Incrível.

The video likely performed well due to its use of a popular beauty hack (using tape for precise makeup application) combined with a visually appealing product demonstration. The clear, step-by-step process and the relatable nature of makeup tutorials contribute to its shareability.

The video shows a person applying tape to their eyebrows as a guide for applying eyeshadow. They then use a Ruby Rose eyeshadow palette and a sponge applicator to fill in their eyebrows, demonstrating the product's use.