Patrick Ta's Transition Blush

@imshannonwu

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Promoted product

Patrick Ta's Transition Blush

Why it worked

The creator uses a popular makeup brand and demonstrates a natural-looking application technique that is easy to follow. The relatable commentary about not being a professional makeup artist also resonates with viewers.

Summary

The creator demonstrates the application of Patrick Ta's Transition Blush and concealer, showcasing the products' blendability and pigment. She expresses satisfaction with the natural-looking results achieved.

Structure

1Introduction of Patrick Ta products
2Application of concealer
3Application of liquid blush
4Application of powder blush (lighter shade)
5Application of powder blush (darker shade)

Original caption

The blush that’s causing so much controversy.. do we love it or hate it? 🌸 @Patrick Ta Beauty Concealer: light peachy neutral 2 Transition liquid blush: did you notice Transition blush duo: shy at first Blush: she’s that girl #patrickta #transitionblush #makeup

More from @imshannonwu

Product placement

Patrick Ta's Transition Blush: acts - used to apply blush to the face, changing the appearance. Removing it would change the video. Patrick Ta's Concealer: acts - used to apply concealer to the face, changing the appearance. Removing it would change the video.

On-screen text

Patrick Ta's Transition Blush "Hi :)" "You don't need it im busy right now" "im busy to buy... win money earn money!" "You look pretty babe"

Transcript

Patrick Ta's Transition Blush I'm so excited to finally try them out. First he goes in with the concealer. This is light peachy neutral 2. Using Patrick Ta's concealer brush. I'm just gonna lightly fluff that. I'm just gonna blend that in all the way. Then I'm gonna go in with the liquid transition blush. Here. Going with the transition blush brush. I'm gonna go in with she's that girl. Okay. I'm gonna go in with the transition blush brush. This is supposed to be really lightly pigmented. Oh, that actually matches so well. Okay, I'm gonna go in with the transition blush. Let me do the brighter shade first. This is supposed to be really lightly pigmented. I'm gonna put that right in the middle. Oh, that is so pretty. I don't think I've ever applied blush this nicely before. Like, I'm not a makeup artist, I'm not a pro, but I feel like this makes my makeup look like I got it from a pro. Stop it right there. Oh my god. So, so pretty. I don't think I've ever applied blush this nicely before. Like, I'm not a makeup artist, I'm not a pro, but I feel like this makes my makeup look like I got it from a pro. Stop it right there. Oh my god. So, so pretty.